| Equity capital or financing is money raised by a business in exchange for a share of ownership in the company.
Ownership is represented by owning shares of stock outright or having the right to convert other financial instruments into stock of that
private company. Two key sources of equity capital for new and emerging businesses are angel investors and venture capital firms.
Typically, angel capital and venture capital investors provide capital unsecured by assets to young, private companies with the potential
for rapid growth. Such investing covers most industries and is appropriate for businesses through the range of developmental stages. Investing
in new or very early companies inherently carries a high degree of risk. But venture capital is long term or “patient capital” that allows
companies the time to mature into profitable organizations.
Angel and venture capital is also an active rather than passive form of financing. These investors seek to add value, in addition to capital,
to the companies in which they invest in an effort to help them grow and achieve a greater return on the investment. This requires active involvement
and almost all venture capitalists will, at a minimum, want a seat on the board of directors.
Although investors are committed to a company for the long haul, that does not mean indefinitely. The primary objective of equity investors is to
achieve a superior rate of return through the eventual and timely disposal of investments. A good investor will be considering potential exit strategies
from the time the investment is first presented and investigated.
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